Enrollment Team Improving Student Experience by Improving Processes
Over the past year, the Enrollment Management team focused on creating a more responsive and consistent experience for prospective students. Previously, follow-up efforts varied based on staff capacity, program volume, and the systems available to support communication. As interest in Professional Development programs continued to grow, maintaining timely outreach became increasingly important.
Through closer integration of Salesforce and Slate, improved workflow design, and the establishment of more consistent outreach practices, the team strengthened its ability to connect with prospective students quickly and efficiently. These efforts helped ensure students received timely information, clearer next steps, and a more seamless experience throughout the enrollment process.
This work required collaboration across Enrollment, Marketing, Program Management, and Information Technology teams to refine processes, improve data visibility, and reduce barriers that could delay student support. The result has been a stronger foundation for managing enrollment growth while maintaining a high level of service. This progress directly supports Strategic Plan Goal 1.C by improving operational effectiveness and enhancing the experience of learners engaging with UNC Charlotte’s professional development offerings.