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Develop a Program

Digital & Professional Learning (DPL) partners with UNC Charlotte faculty and departments to design high-demand academic and professional offerings that respond to the evolving needs of learners and employers. Our process brings together workforce intelligence, program strategy, instructional design, marketing, enrollment support, and operational expertise to help you determine the right path forward.

How We Work With You

The three stages of our process help ensure your program aligns with workforce demand, is consistent with university priorities, and is positioned for long-term sustainability.

Explore
Workforce and market intelligence from Lightcast and other sources help us assess employer demand, occupational outlook, the competitive landscape, and delivery considerations to determine the feasibility of your program idea.
Commit
Key stakeholders confirm their support, secure required institutional approvals, and establish readiness to launch and sustain your program. Requirements vary by program, and we’ll help you navigate the process.
Build
Once your program is approved, our teams work alongside your department to design the curriculum, produce the courses, and plan for recruitment, registration, and learner support to position your program for a successful launch.

Program Development Options

We support several approaches to program development. Choose the option that best matches what you have in mind to learn more about the process, available support, and next steps.

Online Degrees and Certificates

Bringing UNC Charlotte’s degree and certificate programs online pairs your department’s subject-matter expertise with the specialized knowledge of instructional design, media development, enrollment management, and marketing housed in Digital & Professional Learning.

Fully online academic programs are part of Charlotte Online and expand access for learners who need greater flexibility, including working adults, parents, and military personnel.

The Process in Greater Depth

1. Explore

Begin the journey by requesting an Opportunity Analysis. We will compile market and workforce data to help your department understand potential learner demand, employment trends, and the competitive landscape.

2. Commit
2a. Secure Leadership Support

If the opportunity appears promising, the department works with its dean to determine whether to move forward. The dean then consults with the provost.

Additional market research from Hanover Research or EAB may be requested if a deeper analysis is needed.

2B. Plan the Partnership

Digital & Professional Learning and department leaders meet to define roles, timelines, and program specifics. The resulting Partnership Agreement documents the agreed-upon roles, timeline, and program specifics and is signed by the appropriate academic and DPL leaders.

2C. Complete University Approvals

Academic Policies and Procedures maintained by the Office of the Provost govern both the development of a new online degree and the addition of an online delivery modality to an existing on-campus program.

Departments must prepare and submit the required documentation – such as the Request to Deliver, Financial Worksheet, or Program Form #5 – through Modern Campus Curriculum. Department representatives should remain engaged as the proposal moves through the university approval process.

To allow sufficient time for review and deliberation, departments should complete this step early in the fall semester in order to launch an online program the following fall.

3. Build and Launch

Once approvals are in place, the department works with DPL’s Digital Learning Production team to develop courses and prepare the program for delivery. DPL also supports targeted recruitment and marketing strategies to help the program reach prospective learners.

Questions about developing an online degree or certificate?

Professional Development Certificates

The School of Professional Studies, part of Digital & Professional Learning, offers open-enrollment certificates, microcredentials, courses, and workforce development opportunities for individuals and organizations. These flexible, short-form programs support upskilling, reskilling, and career advancement.

Employers may enroll employees in these public programs or partner with Corporate Training and Executive Education to develop customized solutions.

How Faculty Can Engage

Each fall, the School of Professional Studies releases a Futures Report featuring pre-vetted program concepts identified for potential development.

Faculty can contribute in several ways:

Review and Support

Review the preliminary program plan and provide a letter of support.

Content Review

Review course materials for technical accuracy, academic quality, and industry relevance.

Compensation: $75 per hour

Instruction

Teach future course sections as enrollment and program offerings expand.

Compensation $500 per section

Interested in a program included in the Futures Report?

Contact Samantha Abt-Bumgarner to discuss opportunities to participate.

Have a different idea?

Explore the Campus-to-Market Microcredentials option below or contact Jeff Jones to discuss your idea.
Campus-to-Market Microcredentials

Have your own idea for a workforce-focused program?

Faculty and academic units are often among the first to recognize emerging workforce needs. More importantly, they also have the subject-matter expertise needed to address those gaps.

Turning that expertise into a successful public-facing program also requires support with marketing, registration, course delivery, and program administration. Digital & Professional Learning can provide that infrastructure so you can focus on designing and delivering high-impact learning experiences.

How It Works

1. Share Your IDea

Start by submitting the Microcredential Proposal Form. We’ll schedule an initial conversation to learn more about your goals, intended audience, and the impact you hope the program will have.

2. Explore the Opportunity

Our team conducts an Opportunity Analysis — a review of relevant labor market data and demand trends — to better understand the audience for the proposed program and how it might be positioned.

3. Choose the Right LEvel of Support

If the idea is ready to move forward, we’ll work with you to determine the level of DPL support that best fits your goals, budget, and timeline.

Program Administration Options

DPL offers several levels of support depending on how much of the program administration you or your department would like to manage.

Continuing Education Credit

Best for: Faculty or departments that plan to manage the program themselves but need official university continuing education credentials.

Cost: $250 base fee for the first 10 students, plus $15 for each additional student.

Revenue: You retain 100% of program revenue.

Includes:

Registration Services

Best for: Faculty or departments that want DPL to provide registration infrastructure without full program administration.

Cost: $2,100 per section, including continuing education credit for the first 30 students, plus $15 for each additional student.

Revenue: You retain 100% of program revenue.

Includes:

Program Administration

Best for: High-demand programs that would benefit from comprehensive program management and support.

Cost: $8,000 per course with first section includes first 30 students’ CE credits; $15 for each additional student + variable costs.

Discounted to $4,000 for the additional sections within a 12-month period.

Revenue: Program revenue is shared 50/50.

Includes:

Prefer to Manage the Program Yourself?

A DPL-supported model is not the only option.

We can also help you identify self-managed campus solutions. For example, departments may be able to establish a secure TouchNet Marketplace storefront through Merchant Services.

TouchNet Marketplace does not carry a platform fee; standard credit card processing charges of approximately 2.5% – 3% apply.